
INEOS Automotive is a British off-road specialist that launched its debut model, the Grenadier, as a deliberate spiritual successor to the utilitarian 4x4s that defined the original Land Rover Defender. Currently offering one model in Saudi Arabia — the Grenadier — priced from SAR 403,550, it targets serious off-road and overland buyers rather than the broader lifestyle SUV market.
In Saudi Arabia, INEOS vehicles are represented through Mohamed Yousuf Naghi Motors, which handles sales and aftersales across major cities including Riyadh, Jeddah, and Dammam. The brand arrived in the Kingdom in 2023, establishing itself as one of the most specialised and purposeful new entrants in the market.
INEOS's KSA lineup currently centres on the Grenadier, priced at SAR 403,550. The Fieldmaster Edition (4X4) — the variant currently listed in Saudi Arabia — is a comprehensively equipped specification built around the Grenadier's core strengths: a BMW-sourced 3.0-litre powertrain, ladder-frame construction, permanent four-wheel drive, and three locking differentials. It is built for buyers who prioritise desert, wadi, and long-distance overland use over urban comfort. Those cross-shopping the Grenadier in the Kingdom typically also consider the Toyota Land Cruiser 70 Series, the Mercedes-Benz G-Class, and the Nissan Patrol.
How much does a new INEOS cost in Saudi Arabia?
SAR 403,550, for the vehicle complete. The brand does not sell a stripped version to advertise a lower number: the 3.0 L six-cylinder engine, permanent four-wheel drive, low-range transfer case and differential locks are standard fitment, so the comparison against a rival's entry price is not a like-for-like one.
Which INEOS models are sold in Saudi Arabia?
One. The Grenadier is a ladder-frame, solid-axle four-wheel drive with a 1,152-litre load bay and a six-cylinder engine producing 450 Nm. It is built for repeated hard use in desert and mountain conditions, and it is engineered to be serviced in the field.
Who should buy a Grenadier?
Someone whose vehicle has a job to do. This is a single-minded machine with off-road hardware fitted as standard and a structure built for a working life rather than a lease cycle. Anyone who mostly drives on tarmac is better served by a Toyota Land Cruiser, which wins on parts, workshops and resale, or by the cheaper Jeep Wrangler.
What is an INEOS like to own in Saudi Arabia?
Mechanically straightforward and thirsty, with a service network still being built out. The conventional engineering means an experienced workshop can work on it, but the brand is new to the market, so confirm parts lead times and the nearest authorised centre before you order rather than afterwards.
Grenadier
SAR 403,550